NINGENMI –
OUR PHILOSOPHY

“My goal in business is not just to be successful. I want to create a whole culture and community.” – Founder and CEO, Seigo Nakamura

A restaurant is a business that connects people through delicious food, comfortable space, and outstanding service. We believe that the greatest restaurants connect people and build lasting relationships.

Our ABURI corporate philosophy is Ningenmi. Translated as ‘the human flavour,’ Ningenmi is a Japanese term to refer to a person with outstanding human qualities of sincerity, thoughtfulness, and passion. Adopted as our corporate philosophy by Seigo Nakamura, he defines this term as “finding happiness in one’s life by bringing joy to others.”

With that, the three principles within our Ningenmi philosophy are described below.

We strive to provide an exceptional dining experience for our guests with the utmost sincerity and pride.

We prioritize creating a respectful and supportive work environment for ourselves and our colleagues.

We take each day as an opportunity to improve and discover our infinite potential both individually and as a team.